No matter the size of the store, whether it is 2,000sq ft or 25 sq ft, you need to create a plan to run the business.

PHASE 3 - Strategy

1. Tiered Plan of Action – Three-part approach to address:
   1. The acute conditions existing in the company’s market strategy,
   2. The creation and implementation of mid-term goals and
   3. The final integration of a contemporary strategy for operations.
2. Articulation of Policy and Philosophy – creation of a mission statement, specific and unique to the marketplace.
3. Retail beverage business & product knowledge training
4. Sales Strategies
5. Purchasing Strategies – evaluation of current market strategies with special attention paid to price programming, competitors and unique opportunities.
   1. How much inventory is needed?
   2. Is your product mix right for your demographic?
   3. Do you know how to deal with wholesaler salespeople to get what you want?
   4. Set financial goals by category and period and manage those categories daily to achieve targeted gross profit return on inventory.
   5. Measure results by "report card" reporting by category, by period.
   6. Develop a sales exit vehicle with set criteria for de-listing items or removing slow moving merchandise.
6. Systems Evaluation – assessment of the various protocols for inventory control, point of sale, accounts payable, consumer purchase tracking, etc.
7. Pricing Strategies
   1. The pricing strategy is critical to maximizing gross margin, clearing inventory levels and posting items within a category.
   2. Your store should offer the best prices coupled with value, quality and superior customer service.
8. Promotional Strategies
   1. Consider weekly wine/beer/fancy foods in-store tastings.
   2. Facilitate all legal and logistical process of all tasting and promotional programs
   3. Work with community to develop good citizenship reputation.
   4. Pricing
   5. Discount
9. Merchandising Strategies
   1. "High Wide Handsome" in-store displays utilizing "theater" display techniques to enhance the shopping environment.
   2. Offer free in-store handouts as reference works for shoppers.